Influencer Marketing Campaign
HeyGen
Creator Campaign
A social-first campaign introducing HeyGen through the workflow of technology creator Megan Lieu.
Campaign filmVertical social
- Campaign
- Influencer-led product marketing
- Format
- Social-first vertical video
- Featured creator
- Megan Lieu
01
Campaign Idea
Make the product benefit visible through a creator people already trust.
The campaign positioned HeyGen through technology creators rather than an abstract feature list. Megan’s own footage becomes the proof: a clear before-and-after that shows how one recording can become reusable AI-led content.
02
Creator-to-Product Flow
Personal enough to feel native. Clear enough to explain the product.
The vertical edit moves between Megan’s direct-to-camera delivery, the generated avatar, and the interface—keeping the creator present while giving the product a concrete role in the story.
