Logo Design & Animation
SummitInvest
A visual identity for a Washington-based investment-assistance startup, connecting the company’s regional roots with investment, growth, and forward progress.
- Subject
- SummitInvest, a Washington-based investment-assistance startup
- Goal
- Create a visual identity connecting the company’s regional roots with investment, growth, and forward progress
- My role
- Logo Design · Visual Development · Motion Design · Animation · Sound Design
Overview
I designed the logo and developed its motion behavior, creating a cohesive identity that connects SummitInvest’s Washington roots with the ideas of investment, growth, and forward progress.
Concept Development
The client wanted the identity to reference Washington State, making mountains an important starting point. I combined the mountain silhouette with an upward-moving arrow inspired by investment and financial charts.
The rising line forms part of the mountain itself and resolves into an arrow, bringing the geographic and financial references together in one symbol. A minimal geometric structure keeps the mark recognizable and versatile.
Role
Identity and motion, developed as one system.
I led the visual identity from concept through final animation, including the sound design for the completed motion piece.